Every day, business owners, managers and marketers send out hundreds, perhaps thousands, of direct mail advertising in St. Charles, IL.
The importance of creating direct mail that will stand out from other
marketing and generate a high response rate cannot be overemphasized,
considering the stiff competition. Here are a few useful tips in
designing your direct mail ads for this purpose.
Unique Envelope Design
Start by redesigning your envelope so that it immediately catches the target customer’s eye,instead of being thrown into the junk mail category – or worse, directly thrown into the trash. The more unique the envelope in terms of colors, size and style, the more likely it will grabattention and the higher the probability thatthe recipient willactually open and read the contents therein.
For example, a padded envelope implies value while a larger envelope with a call to action denotes importance for the recipient. Just be sure to design a professional-looking envelope in order to avoid poor initialimpressions, which will discourage the recipients from opening it.
Personalize Your Mail
Most people will have little to no reason to open snail mail with impersonal addresses on the envelopes and letters. You will surely be fighting an uphill battle when your direct mail ads start with words like, “Dear Valued Prospect” or “Dear Sir/Ma’am” since it implies a generic approach to an otherwise personal appeal.
Instead, you should address the envelope and letter with the recipient’s name and formal address. You have already investedthe time, energy and money to create a mailing list, so it makes sense to use it in an effective manner. You can even consider adding other personalized details in your letter, such as a customized URL, to increase the response rate.
Use the Postage Side Space
If you want to save on advertising in St. Charles, IL, you should also consider maximizing the postage side space. Your savings will come in the form of more recipients actually opening and reading the contents of your direct mail ads instead of just setting them aside or throwing them away.
By giving your valued prospects an attractive teaser as well as a reason to flip your envelope over, you are increasing the likelihood of the open read-and-response process. You must, however, ensure that your direct mail ads are still in compliance with the USPS mailer rules.
Finally, when you buy local marketing in St. Charles, IL, you must work closely with yourmarketer toensure that your direct mail efforts will successfully add to your bottom line.
For more information please visit our website: www.moneymailerfrv.com
Unique Envelope Design
Start by redesigning your envelope so that it immediately catches the target customer’s eye,instead of being thrown into the junk mail category – or worse, directly thrown into the trash. The more unique the envelope in terms of colors, size and style, the more likely it will grabattention and the higher the probability thatthe recipient willactually open and read the contents therein.
For example, a padded envelope implies value while a larger envelope with a call to action denotes importance for the recipient. Just be sure to design a professional-looking envelope in order to avoid poor initialimpressions, which will discourage the recipients from opening it.
Personalize Your Mail
Most people will have little to no reason to open snail mail with impersonal addresses on the envelopes and letters. You will surely be fighting an uphill battle when your direct mail ads start with words like, “Dear Valued Prospect” or “Dear Sir/Ma’am” since it implies a generic approach to an otherwise personal appeal.
Instead, you should address the envelope and letter with the recipient’s name and formal address. You have already investedthe time, energy and money to create a mailing list, so it makes sense to use it in an effective manner. You can even consider adding other personalized details in your letter, such as a customized URL, to increase the response rate.
Use the Postage Side Space
If you want to save on advertising in St. Charles, IL, you should also consider maximizing the postage side space. Your savings will come in the form of more recipients actually opening and reading the contents of your direct mail ads instead of just setting them aside or throwing them away.
By giving your valued prospects an attractive teaser as well as a reason to flip your envelope over, you are increasing the likelihood of the open read-and-response process. You must, however, ensure that your direct mail ads are still in compliance with the USPS mailer rules.
Finally, when you buy local marketing in St. Charles, IL, you must work closely with yourmarketer toensure that your direct mail efforts will successfully add to your bottom line.
For more information please visit our website: www.moneymailerfrv.com
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